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Archive for the ‘Korean’ Category

I haven’t even upgraded my iPod to an iTouch (I have an old iPod Mini) nor have I purchased a new laptop in many years. I have only just upgraded my mobile phone that includes a good camera, MP3 and internet capability but I can barely keep up with technology.

Twitter is, of course, the new micro-blogging site where you can tell the world every minute detail of your thoughts and doings at any given time.  I signed up for an account the other day but I’m still wondering how to incorporate it into my life.  So far, the only way that Twitter seems useful to me is if you use it on the go with your mobile phone but it’s definitely not made for stay-at-home mothers. Twitter’s usefulness in the food industry is a different story especially when restaurants update their menus and their whereabouts to all their following fans.  This is especially useful if a restaurant’s location changes nightly such as a taco truck in Los Angeles.

NPR (National Public Radio) in the U.S. did an article on Kogi, the Korean-Mexican mobile restaurant (aka Taco Truck) in L.A. In the article Tweeting Food Truck Draws L.A.’s Hungry Crowds, writer Ben Bergman talks about how Kogi’s success is owed largely from their fans following Twitter to track where Kogi will be parked on a particular night and what specials there are each evening.  Apparently, there are over 8,000 people following Kogi on Twitter and since joining Twitter over a week ago, I also became a Kogi follower even though I live nowhere NEAR L.A. and am not planning a trip there anytime soon.  I am following Kogi just in case I get to go to L.A. within the year and use my cool phone to track them down one evening.  I have to say that the combination of Mexican and Korean – two of my most favourite foods (apart from Japanese) makes me want to hop on the next plane to try their tacos.

Looks like old-fashioned food reviews in newspapers are not going to be the only influence on a food business anymore – seems like technology has caught up with networking sights such as Facebook and Twitter and to keep up with the trends and to attract future crowds, we have to keep our minds open and sharpened to the latest marketing tool.  But I have to admit, even though I’m not exactly old,  it is truly exhausting keeping up.

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